Passion? Pass it on!
Based on a core story that sparks imagination and lets togetherness play the lead role, Rethink has created the identity for the upcoming Women's EHF Euro 2020 for hosts DHF. And yes, COVID-19 did slam the brakes on the all-too-contagious ‘Pass it on’ payoff. But: the design and the passion does live on.
The many different building blocks of the communication effort are designed to create maximum impact everywhere. From venue dressings and digital ticket advertising to country-specific platforms and mass media.